Why a Slow Website Loses You Customers

Research shows: if a website takes more than 3 seconds to load, 53% of mobile users leave. That means half of your potential customers never see your offer.

The Main Causes of Slowness

• Unoptimised images — the biggest problem in 80% of cases. WebP format and lazy loading can cut load time in half.
• Too many scripts — every third-party plugin adds 50–300ms. Evaluate what's truly necessary.
• No CDN — if your server is in one location but clients browse globally, that adds 100–200ms of extra latency. A CDN solves this.
• No caching — caching static content can reduce load time for returning visitors by 80%.

What We Do for Our Clients

Every Velinx-built website includes by default:

• Automatic image optimisation — WebP conversion, correct sizing
• Core Web Vitals optimisation — LCP, FID, CLS targets
• Global CDN via Vercel Edge Network — worldwide delivery at no extra cost
• Next.js static rendering — pages are pre-generated, not rebuilt on every request

Practical Test

Check your website with PageSpeed Insights. If your mobile score is below 70, you're losing customers every day.

Our clients' average score after optimisation: 94/100 on mobile.

Ready to improve? Get in touch — we'll offer a free audit.